Ken,
Give me a call. We put this Holiday promotion together at the last minute. This is the first "Sale" or promotion we've ever had on the iFly GPS, 700 or 720. That is why you don't see it in any Print Media as there was no time to submit in advance. Digital media can react within a week.
Please understand most other companies in the world runs sales constantly and prices flucutate, we don't. This is just something we quickly jumped on for the Holidays. Thanks for your understanding.